""On Monday July 6th, the Lakeland Amateur Radio Club hosted Ellen White W1YL, former ARRL Headquarters staffer and a Section Communications Manager, the predecessor to the Section Manager, as their special guest speaker. Darrell Davis KT4WX, Section Manager, and Christine Duez KK4KJN, Section Youth Coordinator, attended as representatives of the ARRL West Central Florida Section.


White gave a very interesting presentation of her amateur radio experiences. These experiences included how she got started in amateur radio during World War II, meeting her future husband, and fellow ARRL Headquarters staffer, Bob White W1CW (SK). White also talked about her experience at ARRL Headquarters of almost thirty years and how amateur radio has changed since she was first licensed. She even showed an ARRL promotional cigarette lighter with QST branded onto it, as a promotional item given to advertisers at the time when smoking was fashionable. This particular cigarette lighter that was given to her by Ed Handy W1BDI, who was the ARRL Communications Manager in the 1940’s and 1950’s, and also did not smoke.

The meeting was standing room only by the time White gave her presentation. White received a rousing ovation from the audience upon the conclusion of her presentation.

Pictures courtesy of George Wagner K5KG:  Assistant DIrector, Southeastern Division, and Lakeland Amateur Radio Club.

The Power Duo: How Radio Marketing and YouTube Can Boost Your Brand

In the age of digital media, many marketers are quick to overlook traditional forms of advertising, such as radio. However, combining the reach of radio with the visual power of YouTube can create a dynamic marketing duo that can help increase brand awareness and sales.

First, let’s talk about radio marketing. Radio is a powerful tool that reaches millions of listeners every day. It’s a medium that people use to stay informed, entertained, and connected with their local communities. By partnering with a radio station, you can reach a broad audience with targeted ads that speak directly to your ideal customer.

But how can you take your radio marketing to the next level? Enter YouTube. By creating video content that complements your radio ads, you can engage with your audience on a deeper level. For example, you can create behind-the-scenes videos, showcase your products, or feature testimonials from satisfied customers. The possibilities are endless!

Another benefit of choose to buy views on YouTube is the platform’s ability to reach a global audience. While radio is primarily limited to a local or regional audience, YouTube can connect you with people all over the world. By creating compelling content that resonates with your target market, you can build a loyal following that will help spread the word about your brand.

So, how do you get started? Begin by identifying the radio stations that align with your brand’s values and target market. Then, brainstorm ideas for YouTube videos that complement your radio ads. Consider hiring a professional videographer or investing in high-quality equipment to ensure your videos look and sound professional.

In conclusion, radio marketing and YouTube can be a powerful combination for any brand looking to increase its reach and connect with its audience on a deeper level. By partnering with a radio station and creating engaging video content, you can boost your brand’s visibility, build a loyal following, and ultimately increase sales.