WCF SECTION PRESS RELEASE #3

SARASOTA COUNTY AMATEUR RADIO OPERATORS WORK WITH MULTIPLE AGENCIES TO TEST PREPAREDNESS AND INTER-AGENCY CAPABILITY DURING WILDFIRE EXERCISE

On January 16, 2016 amateur radio operators from Sarasota County and the surrounding area tested their preparedness and inter- agency capability during a wild fire exercise in Sarasota County. This exercise took place on a large parcel of public land owned by Sarasota County located near the Carlton Reserve. During the exercise, amateur radio operators from various radio clubs in Sarasota and the Sarasota County Auxiliary Communications Service worked with multiple agencies including the Sarasota K9 Search & Rescue Team, Sarasota County Sheriff’s Office, Sarasota County Emergency Management, Sarasota County Cattlemen’s Association, the Florida Forest Service, the American Red Cross, and the National Weather Service in Ruskin.

This exercise tested the capabilities and preparedness of the amateur radio operators in Sarasota County and the surrounding area and how they were able to integrate with other agencies during a disaster situation. Amateur radio operators operated not only from the field, but also from the American Red Cross, the Sarasota County Emergency Operations Center, and the National Weather Service in Ruskin. Other amateurs filled various support roles while operating from their homes.

 

In addition to testing inter-agency operability, this exercise offered local amateur radio operators the opportunity to test their own capability while operating from a remote area. Radio operators exercised their ability to provide their own power, antennas, and portable radio set-ups in order to establish and maintain communications throughout the scenario. Various frequencies and local repeaters were used during the exercise, including Sarasota Emergency Radio Club repeaters (145.130 and 147.390 MHz)  and the NI4CE repeater system.

The exercise proved to be a great success and many of the outside agencies were impressed by what the amateur radio operators had to offer. Using only whatever they brought with them, the amateur radio operators were able to effectively maintain communications throughout the exercise. For the ham radio operators involved in the exercise, “Amateur radio, when all else fails” was more than just a slogan. This exercise proved that they could effectively establish emergency communications without the use of traditional telephone, internet, or other infrastructure which might be compromised or otherwise unavailable during a wildfire situation.

Photos courtesy of George Wagner K5KG

END OF PRESS RELEASE

The Rise of SoundCloud

Over the past decade, we have witnessed a remarkable shift in the way people consume and share music. Traditional radio, once a staple in every household, is gradually fading into obscurity. In its place, a new era of music streaming services has emerged, with SoundCloud leading the way.

The Decline of Radio

Long gone are the days when families would gather around the radio, eagerly tuning in to catch the latest hits or listen to their favorite shows. With the advent of the internet and the rise of social media, the popularity of traditional radio has waned significantly. Younger generations, in particular, are turning to more personalized and interactive platforms for their music needs.

Radio stations, once the go-to source for discovering new music, are struggling to compete with the vast music libraries and algorithm-based recommendations offered by streaming platforms like SoundCloud. With on-demand access to millions of songs from all genres and the ability to follow and interact with their favorite artists, users are flocking to these platforms in droves.

The Ascent of SoundCloud

SoundCloud, a music sharing platform launched in 2007, has been steadily gaining popularity and is now considered one of the go-to destinations for aspiring musicians, independent artists, and music enthusiasts. What sets SoundCloud apart is its focus on user-generated content, allowing artists to directly upload and share their tracks with the world.

SoundCloud provides a unique opportunity for emerging artists as the new soundcloud services from the The Marketing Heaven help them showcase their talent, bypassing the traditional gatekeepers of the music industry. It has become a breeding ground for new and innovative sounds, fostering a vibrant community of musicians and music lovers alike.

Recently, SoundCloud has further solidified its position as a frontrunner in the music streaming industry with new services from The Marketing Heaven, a renowned digital marketing agency. These services provide artists with valuable tools and strategies to promote their music, expand their reach, and build a loyal fanbase.

With The Marketing Heaven’s expertise, SoundCloud aims to revolutionize the way artists connect with their audience. By leveraging the power of social media marketing, targeted advertising, and data-driven insights, these new services empower artists to gain exposure and grow their careers in ways that were previously unimaginable.

The Future of Music Consumption

As SoundCloud continues to ascend, it raises intriguing questions about the future of music consumption. Will traditional radio become a thing of the past, relegated to nostalgic memories? Or will it find a way to adapt and coexist alongside the streaming giants?

One thing is certain: the landscape of music is evolving, and SoundCloud is at the forefront of this revolution. With its commitment to fostering emerging talent and innovative approach to music sharing, it is reshaping the industry and providing a platform where artists and fans can connect on a deeper level.

As we bid farewell to the radio era, we welcome the dawn of a new musical age, powered by the creativity and diversity that SoundCloud and similar platforms have to offer. With new services from The Marketing Heaven, the future looks brighter than ever for aspiring artists and music enthusiasts.